Amaranth is a plant. The seed is used as food. Amaranth needs to be cooked and prepared, just like any other grain. Amaranth seeds are consumed in salads, main course, deserts & cookies as whole as well as flour. Amaranth carries high quantities of phenolic acid, vanillic acid, p-hydroxybenzoic acid, and gallic acid. The seed of Amaranth while cooking releases an intense grass aroma that translates to an herbal, nutty flavor reminiscent of hay.